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The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination

Managing Global Transitions, 2006, Vol. 4, No. 2, pp. 145-165

21 Pages Posted: 15 Mar 2013  

Maja Konecnik Ruzzier

University of Ljubljana - Faculty of Economics

Mitja Ruzzier

University of Primorska

Date Written: March 14, 2013

Abstract

The paper investigates the customer's perspective on a tourism destination brand through four proposed dimensions: awareness, image, quality and loyalty dimension. In addition to brand's dimensions evaluation, the influence of previous visitation on each proposed dimension is presented. The evaluation of tourism destination brand Slovenia in the minds of German respondents serves as an investigated example. In addition to evaluation for each investigated dimensions’ variables for destination Slovenia perceived by German respondents, the study confirms also the influence of previous visitation on brand evaluation. In the investigated example, previous visitation is recognized as the improvement factor in Slovenia's evaluation in the minds of German respondents.

Keywords: customer’s evaluation, tourism destination, brand, previous visitation, Slovenia

JEL Classification: M31, M39

Suggested Citation

Konecnik Ruzzier, Maja and Ruzzier, Mitja, The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination (March 14, 2013). Managing Global Transitions, 2006, Vol. 4, No. 2, pp. 145-165. Available at SSRN: https://ssrn.com/abstract=2233720

Maja Konecnik Ruzzier (Contact Author)

University of Ljubljana - Faculty of Economics ( email )

Kardeljeva ploscad 17
Ljubljana, 1000
Slovenia

Mitja Ruzzier

University of Primorska ( email )

Cankarjeva 5
Koper, SI-6000
Slovenia

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