The Decision to Exploit Opportunities for Innovation: A Study of High‐Tech Small‐Business Owners

21 Pages Posted: 16 Mar 2013

See all articles by Jeroen P.J. de Jong

Jeroen P.J. de Jong

Utrecht University - School of Economics

Date Written: March 2013

Abstract

We collected longitudinal data from 160 high‐tech small‐business owners to analyze if the planned behavior constructs are related to their decision to innovate, as evidenced by their behavior (rather than their intentions to do so). Subjective norms and perceived behavioral control are directly related with innovation exploitation. Attitude towards the opportunity is significant only when respondents perceive both positive subjective norms and being in high control. This multiplicative effect suggests that the planned behavior constructs can be thought of as necessary conditions beneath which business owners are much less likely to exploit identified opportunities. Implications are discussed.

Suggested Citation

de Jong, Jeroen P.J., The Decision to Exploit Opportunities for Innovation: A Study of High‐Tech Small‐Business Owners (March 2013). Entrepreneurship Theory and Practice, Vol. 37, Issue 2, pp. 281-301, 2013. Available at SSRN: https://ssrn.com/abstract=2234299 or http://dx.doi.org/10.1111/j.1540-6520.2011.00459.x

Jeroen P.J. De Jong (Contact Author)

Utrecht University - School of Economics ( email )

Kriekenpitplein 21-22
Adam Smith Building
Utrecht, +31 30 253 7373 3584 EC
Netherlands

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