Mickey Goes to France: A Case Study of the Euro Disneyland Negotiations

Cardozo Journal of Conflict Resolution, Vol. 15, 2013

28 Pages Posted: 16 Apr 2013 Last revised: 7 Nov 2013

Lauren A. Newell

Ohio Northern University, Pettit College of Law

Date Written: March 19, 2013

Abstract

Euro Disneyland (since renamed Disneyland Resort Paris) in Marne-la-Vallée, France was declared a success even before it was built, and yet it narrowly escaped a humiliating bankruptcy after opening. This article applies intercultural negotiation theory to examine how The Walt Disney Company proved fallible in its negotiations with the French government and citizens in the course of constructing and operating Euro Disneyland.

Through a case study of the negotiations, this article reveals why the reality proved so different from the expectations. It concludes with advice for how The Walt Disney Company — and, by implication, any multinational firm — should approach international deal-making in the future to avoid repeating past mistakes.

Keywords: Disney, negotiation, international negotiation

Suggested Citation

Newell, Lauren A., Mickey Goes to France: A Case Study of the Euro Disneyland Negotiations (March 19, 2013). Cardozo Journal of Conflict Resolution, Vol. 15, 2013. Available at SSRN: https://ssrn.com/abstract=2235699

Lauren A. Newell (Contact Author)

Ohio Northern University, Pettit College of Law ( email )

525 South Main Street
Ada, OH 45810
United States

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