Chapter 5: Transmedia Mobilization in the Popular Association of the Oaxacan Peoples, Los Angeles

Mediation and Protest Movements, Bart Cammaerts, Alice Mattoni, and Patrick McCurdy, eds., Intellect, 2013

24 Pages Posted: 25 Mar 2013  

Sasha Costanza-Chock

Massachusetts Institute of Technology

Date Written: March 23, 2013

Abstract

Social movements are more effective when they adopt transmedia mobilization strategies as a means to challenge symbolic power in complex media environments. Transmedia mobilization involves engaging the social base of a movement in participatory media making practices across multiple platforms. Rich media texts produced through participatory practices can be pushed into wider circulation to produce multimodal narratives that reach and involve diverse audiences, strengthening cultural, mobilization and policy outcomes. This chapter develops the concept of transmedia mobilization based on interviews with immigrant rights movement activists conducted between 2006-2009 in Los Angeles. The focus is a case study of daily movement media practices within the Frente Indigena de Organizaciones Binacionales (Indigenous Front of Binational Organizations – FIOB) during the translocal protests of the Associación Popular de los Pueblos de Oaxaca, Los Angeles (The Popular Association of the Oaxacan Peoples, Los Angeles – APPO-LA).

Keywords: transmedia, media, activism, social movements, protest, Oaxaca, Los Angeles, immigration

Suggested Citation

Costanza-Chock, Sasha, Chapter 5: Transmedia Mobilization in the Popular Association of the Oaxacan Peoples, Los Angeles (March 23, 2013). Mediation and Protest Movements, Bart Cammaerts, Alice Mattoni, and Patrick McCurdy, eds., Intellect, 2013. Available at SSRN: https://ssrn.com/abstract=2238411

Sasha Costanza-Chock (Contact Author)

Massachusetts Institute of Technology ( email )

77 Massachusetts Avenue
50 Memorial Drive
Cambridge, MA 02139-4307
United States

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