Cartoon Network and Its Impact on Behavior of School Going Children: A Case Study of Bahawalpur, Pakistan

International Journal of Management, Economics and Social Sciences (IJMESS), 2013, Vol. 2(1), pp. 6-11

6 Pages Posted: 18 Feb 2020

See all articles by Ali Hassan

Ali Hassan

The Islamia University of Bahawalpur

Muhammad Daniyal

The Islamia University of Bahawalpur

Date Written: March 15, 2013

Abstract

The objective of this study is to trace the impact on the behavior of the children after watching cartoon programs. Cartoon network is one of the most favorite cartoon channels for children. As cartoon network is 24 hours channel, so children spend most of their leisure time in front of it. It not only attracts the children through its contents but also inculcates some positive and negative habits in them. One of the main factors which influence the children while watching cartoons is violence. Violence is a vital part of most of the cartoon programs. Children are induced and attracted by violent content by broadcasters. The study design is survey research and non-parametric statistics is used for data analysis. This study explores the impact of violence presented in cartoons on children behavior. They not only imitate their favorite cartoon characters but even force their parents to buy the same costumes or accessories as displayed by different cartoon characters. This study also depicts this fact that the behavior of the children in class is influenced by watching different cartoon programs.

Keywords: Children behavior, violence, cartoons, pro-social behaviors, animations

JEL Classification: L82, M14

Suggested Citation

Hassan, Ali and Daniyal, Muhammad, Cartoon Network and Its Impact on Behavior of School Going Children: A Case Study of Bahawalpur, Pakistan (March 15, 2013). International Journal of Management, Economics and Social Sciences (IJMESS), 2013, Vol. 2(1), pp. 6-11, Available at SSRN: https://ssrn.com/abstract=2241824

Ali Hassan

The Islamia University of Bahawalpur ( email )

Bahawalpur
Bahawalpur
Bahawalpur, PA Punjab 63100
Pakistan

Muhammad Daniyal (Contact Author)

The Islamia University of Bahawalpur ( email )

Bahawalpur
Bahawalpur
Bahawalpur, PA Punjab 63100
Pakistan

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