Organizational Citizenship Behavior Towards Sustainability

International Journal of Management, Economics and Social Sciences (IJMESS), Vol. 2(1), pp. 28-53, 2013

26 Pages Posted: 3 Apr 2013  

Dhiman Deb Chowdhury

Robert Gordon University

Date Written: March 15, 2013

Abstract

This article extends literature of Organizational Citizenship Behavior (OCB) in the context of corporate sustainability. The author presents the concept of Organizational Citizenship Behavior towards Sustainability (OCBS) as a variant, contending it's appropriateness for today's much needed behavioral competence to implement sustainability measure at organizational level. The formulation of OCBS espouses Organizational Citizenship Behavior (OCB) with a twist. The viewpoint defended that a form of "constructive controversy" in behavioral attribution as oppose to compliance is necessary in the development of proactive and creative competence for corporation to meet multiple stakeholder's needs and demands towards organizational, economic, social and environmental equity. The study identifies key determinants of OCBS, including sustainability culture, leadership support and organizational commit.

Keywords: Bilateral corporate sustainability, sustainability performance, organizational citizenship behavior, organizational commitment, organizational sustainability

JEL Classification: D23, M12

Suggested Citation

Deb Chowdhury, Dhiman, Organizational Citizenship Behavior Towards Sustainability (March 15, 2013). International Journal of Management, Economics and Social Sciences (IJMESS), Vol. 2(1), pp. 28-53, 2013. Available at SSRN: https://ssrn.com/abstract=2241827

Dhiman Deb Chowdhury (Contact Author)

Robert Gordon University ( email )

Garthdee Road
AB10 7QE, Aberdeenshire AB10 7QE
United Kingdom

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