Creativity & Innovation: Variety, Amount, Emphasis, Impact Assessment

Abstract

Method: 66 global firms, of any size, were randomly selected from all global firms headquartered in Tokyo, Silicon Valley environs, and Berlin. 40 employees in each of the 66 were randomly selected and given a survey instrument measuring which of 60 creativity models, which of 60 innovation models, they or others used at work how frequently and intensely, and which, in their opinion, produced the most novelty of results as seen and rewarded by their bosses and firms. Results: Six patterns (in terms of which of the 120 models were present and used intensely) appeared when the data were hierarchically clustered and factor analyzed. Six clusters, each having from 6 to 11 firms, were found and put in order by amount of total novelty achieved. All firms in each cluster had the models indicated on the results table in this paper (plus extra models less intensively done and/or producing less overall novelty of result). Fill in items were used to specify in this paper what differences besides creativity and innovation models used, distinguished the clusters. Research questions: Is creativity one thing as actually done by firms? Is innovation one thing as actually done by firms? Is the ratio - of amount of models (for creativity versus innovation), of the intensity of applying of models (for creativity versus innovation) - descriptive-of/predictive - of differences in total novelty achieved among firms? Do all firms evolve along some sort of models of creativity/innovation scale when they come to produce more overall novelty achieved? Which extant models of creating or innovating in a firm, if done more intensely would most improve total novelty achieved? Which missing models of creating and innovating in a firm, if done somewhat would most improve total novelty achieved? Would more novelty be achieved by more intensely doing existing model or by doing models now missing?

Keywords: 60 models of creativity, 60 models of innovation, patterns of models, investment patterns, increased novelty patterns