Measuring Socialness: 16 Kinds & Ways: What Types/Amounts of it Make People Productive? Innovative? What Devices, Leaders, Systems Improve, Decrease, or Increase it (Each Type of It)? How Social is Facebook? IBM? The Iphone5, the Los Angeles Lakers? You? And in What Way?
14 Pages Posted: 4 Apr 2013
Date Written: April 2, 2013
RESEARCH QUESTIONS - 1) Mixed Tendencies A smartphone shows me who, that I know, walks nearby, making life more social for me, yet I, face in phone screen as I walk, miss other friends walking by, making life less social for me - which wins overall? 2) More or Less Social Are our technologies making us more or less social? (Is the “social web” actually very social?) 3) Value of Socialness Are people and groups more social also more productive or innovative (and vice versa)? 4) How Increase Socialnesses How do we increase the amount of socialness of various types of persons and groups? 5) Is Tech ASocial? Are the makers of web apps somewhat autistic/psychotic and is what they invent somewhat autistic/psychotic too and does that state of affairs foster or hinder the socialness of people using what they invent? 6) New Types/Measures of Socialness What will socialness measures from existing but unpublished consults and work practices add to measures from traditional academic fields and from recent socio-tech research articles? METHOD - Three sources are reviewed: 1) very central measures of socialness from usual academic fields; 2) recent research articles on technology impacts on sociality; 3) unpublished consulting and technology practices. Their results are causally related and formed into 3 models, presented here, that generate a survey instrument. The resulting overall model of socialness dimensions is challenged with closing “provisos”. 16 types of socialness from consults/unpublished-practices are examined/combined, including: social index levels, social process balances, high performance culture traits, power types evoked, organization types evolved, amount of culture present, causal power present, cultures of growth/risk/development/self-change, creation power present, social life of info systems - to produce a survey instrument measure of specific types of socialness and their amounts of increase/decrease. Later studies, after the instrument is validated, can then compare extremely productive/creative groups for their amounts of these types of socialness, and vice versa, examine groups extreme in these types of socialness for their levels of productivity/creativity. Then impacts on such socialness types of various leaders, systems, devices, and products can be done to predict sales, versioning, user acceptance - RESULTS - the components of an overall architecture of socialness that enables making a questionnaire for measuring the amount of it present for later validation work.
Keywords: social index, social automata, social process, high performance cultures, power types, culture strength, causal power, culture of risk, culture of development, creation power
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