Mass Customization: Bridging Customer Integration and Sustainability?

19 Pages Posted: 6 Apr 2013

See all articles by Robin Kleer

Robin Kleer

RWTH Aachen University; Vlerick Business School

Frank Steiner

RWTH Aachen University - School of Business and Economics

Date Written: February 15, 2013

Abstract

Climate change and the resulting consequences require a change in production and consumption habits. As these global challenges require collective approaches, we study a business model where customers are involved in a large extent.

This paper provides a qualitative assessment of a mass customization production processes for women’s shoes in terms of its environmental impact: The assessment is based on qualitative data from expert interviews concerning the case of Selve, a German manufacturer of mass customized women’s shoes.

We find that mass customization in combination with the involvement of active and responsible customers bear the potential to lower CO2-emissions. However, certain specific effects of the customization process may lead to significant emissions and must not be neglected. We derive management recommendations for technology managers to identify critical steps within the product life cycle.

Keywords: Mass Customization, Sustainability

Suggested Citation

Kleer, Robin and Steiner, Frank, Mass Customization: Bridging Customer Integration and Sustainability? (February 15, 2013). Available at SSRN: https://ssrn.com/abstract=2245622 or http://dx.doi.org/10.2139/ssrn.2245622

Robin Kleer

RWTH Aachen University ( email )

Kackertstraße 7
Aachen, 52072
Germany

Vlerick Business School ( email )

Library
REEP 1
Gent, BE-9000
Belgium

HOME PAGE: http://www.vlerick.com

Frank Steiner (Contact Author)

RWTH Aachen University - School of Business and Economics ( email )

Technology and Innovation Management Group
Templergraben 55
Aachen, 52056
Germany
+49 241 8099178 (Phone)

HOME PAGE: http://www.tim.rwth-aachen.de

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
178
Abstract Views
1,144
rank
209,701
PlumX Metrics