Behavioural Finance and Investment Advice

Handbook of Behavioral Finance, 2010, Edward Elgar Publishing, pages: 301-321

Posted: 8 Apr 2013 Last revised: 31 Jan 2014

See all articles by Kremena Bachmann

Kremena Bachmann

ZHAW Zurich University of Applied Sciences

Thorsten Hens

University of Zurich - Department of Banking and Finance; Norwegian School of Economics and Business Administration (NHH); Swiss Finance Institute

Date Written: 2010

Abstract

Behavioural finance studies the psychological factors that influence financial behaviour both on the level of the individual as well as on the level of the market. So far these results have been mainly used to explain the existence of patterns in asset prices and to develop investment strategies that exploit them. While these applications of behavioural finance aim to understand the market, this chapter focuses on the individual investors and asks how to advise behavioural investors helping them make optimal investment decisions.

Keywords: investment advice, behavioral finance

Suggested Citation

Bachmann, Kremena and Hens, Thorsten, Behavioural Finance and Investment Advice (2010). Handbook of Behavioral Finance, 2010, Edward Elgar Publishing, pages: 301-321, Available at SSRN: https://ssrn.com/abstract=2246645

Kremena Bachmann (Contact Author)

ZHAW Zurich University of Applied Sciences ( email )

ZHAW School of Management and Law
Technoparkstrasse 2
Winterthur, CH 8401
Switzerland

Thorsten Hens

University of Zurich - Department of Banking and Finance ( email )

Plattenstrasse 32
Zurich, 8032
Switzerland
+41-44 634 37 06 (Phone)

Norwegian School of Economics and Business Administration (NHH)

Helleveien 30
Bergen, 5045
Norway

Swiss Finance Institute

c/o University of Geneva
40, Bd du Pont-d'Arve
CH-1211 Geneva 4
Switzerland

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