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Online Social Networks and Bottom-Up Politics

Forthcoming in Dutton, W.H. and Graham, M. (eds) Society and the Internet: How Information and Social Networks are Changing our Lives, Oxford: Oxford University Press

14 Pages Posted: 9 Apr 2013 Last revised: 15 Aug 2013

Sandra González-Bailón

University of Pennsylvania - Annenberg School for Communication

Date Written: April 8, 2013

Abstract

It is a common assumption that digital technologies have helped turn political engagement into a more decentralized process. Examples often cited include the 2011 global wave of political protests; the actions of the hacktivist group Anonymous; or the free culture movement born to promote the freedom to distribute content online. Examples more remote in the history of digital technologies include the anti-globalization movement (emerged in the late eighties) and the emancipatory struggles of minorities like the indigenous Zapatistas in Mexico - in both cases, the protests attained global visibility through the use of email distribution lists and alternative media sites like Indymedia. What all these examples have in common is that the actors involved used digital technologies to coordinate their actions, and targeted online networks with their messages to reach larger audiences and involve more participants. Internet technologies allowed protesters to organize in a decentralized way, that is, without a central authority processing local information or overseeing strategies from above. This form of organization creates more flexible forms of collective action and it has radically changed the way in which grassroots politics operate. This paper explains why by examining the network mechanisms that are involved in this new form of organization.

Keywords: new media, grassroots politics, collective action

Suggested Citation

González-Bailón, Sandra, Online Social Networks and Bottom-Up Politics (April 8, 2013). Forthcoming in Dutton, W.H. and Graham, M. (eds) Society and the Internet: How Information and Social Networks are Changing our Lives, Oxford: Oxford University Press. Available at SSRN: https://ssrn.com/abstract=2246663 or http://dx.doi.org/10.2139/ssrn.2246663

Sandra González-Bailón (Contact Author)

University of Pennsylvania - Annenberg School for Communication ( email )

Philadelphia, PA
United States

HOME PAGE: http://www.asc.upenn.edu/sgonzalezbailon/

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