La Vida Local: Planting the Seeds for Growing an Organic Food Delivery Business

20 Pages Posted: 18 Apr 2013

See all articles by Mark Simon

Mark Simon

Oakland University - School of Business Administration - Dept. of Management and Marketing

Cynthia Miree

Oakland University

Matilda Dule

Oakland University

Date Written: May 2013

Abstract

La Vida Local is a small organic food delivery business which was started with an investment of under $1,000. In 2008, less than 2 years after its inception, the company is grossing over $80,000. Profits, however, are minimal. Although Julie LaPorte, the owner/operator, is more interested in facilitating the consumption of organic foods than making money, she is exhausted. She wants to hire an employee to help out, but to do so she needs to find a way to generate more profits and to overcome her own desire to keep tight control over operations.

Suggested Citation

Simon, Mark and Miree, Cynthia and Dule, Matilda, La Vida Local: Planting the Seeds for Growing an Organic Food Delivery Business (May 2013). Entrepreneurship Theory and Practice, Vol. 37, Issue 3, pp. 641-660, 2013, Available at SSRN: https://ssrn.com/abstract=2253130 or http://dx.doi.org/10.1111/j.1540-6520.2012.00516.x

Mark Simon

Oakland University - School of Business Administration - Dept. of Management and Marketing ( email )

Rochester, MI 48309-4401
United States
248-370-3295 (Phone)

HOME PAGE: http://www.sba.oakland.edu/Faculty/simon/index.htm

Cynthia Miree

Oakland University

Rochester, MI 48309-4401
United States

Matilda Dule

Oakland University

Rochester, MI 48309-4401
United States

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