A Comparison of Theory and Practice in Market Intelligence Gathering for Australian Micro-Businesses and SMEs
Proceedings of 19th International Business Research Conference 2012
17 Pages Posted: 19 Apr 2013
Date Written: October 18, 2012
Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about “what needs to be done”, however, there is little insight in terms of how market intelligence gathering should occur.
This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is also discussed.
Keywords: market intelligence, micro business, SME, data, Australian business
JEL Classification: M39
Suggested Citation: Suggested Citation