Case Study Report: Transnational Private Regulation in the Advertising Industry
195 Pages Posted: 25 Apr 2013 Last revised: 26 Jul 2016
Date Written: March 31, 2011
This report presents the case study on transnational private regulation in the advertising industry as part of the research project ‘Private Transnational Regulation: Constitutional Foundations and Governance Design,’ funded by the Hague Institute for the Internationalization of Law (HiiL). The principle aim of this case study was to map the emergence and governance of existing transnational private regulatory regimes in the advertising industry and evaluate their success and failures in terms of legitimacy, enforcement, quality and effectiveness. To this end, the rapport builds on the General Case Study Template designed by the coordinators of the research project and engages in empirical analysis of existing regulatory regimes in the advertising industry.
Keywords: Advertising, Governance, Private regulation, Self-regulation, Transnational regulation, Food, Alcohol, Digital Media, Consumer Protection
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