Case Study Report: Transnational Private Regulation in the Advertising Industry

195 Pages Posted: 25 Apr 2013 Last revised: 26 Jul 2016

Date Written: March 31, 2011

Abstract

This report presents the case study on transnational private regulation in the advertising industry as part of the research project ‘Private Transnational Regulation: Constitutional Foundations and Governance Design,’ funded by the Hague Institute for the Internationalization of Law (HiiL). The principle aim of this case study was to map the emergence and governance of existing transnational private regulatory regimes in the advertising industry and evaluate their success and failures in terms of legitimacy, enforcement, quality and effectiveness. To this end, the rapport builds on the General Case Study Template designed by the coordinators of the research project and engages in empirical analysis of existing regulatory regimes in the advertising industry.

Keywords: Advertising, Governance, Private regulation, Self-regulation, Transnational regulation, Food, Alcohol, Digital Media, Consumer Protection

Suggested Citation

Verbruggen, Paul, Case Study Report: Transnational Private Regulation in the Advertising Industry (March 31, 2011). Available at SSRN: https://ssrn.com/abstract=2256043 or http://dx.doi.org/10.2139/ssrn.2256043

Paul Verbruggen (Contact Author)

Tilburg Law School ( email )

Tilburg, 5000 LE
Netherlands

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