The Golden Circle of Innovation: What Companies Can Learn from NGOs When It Comes to Innovation

Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming

17 Pages Posted: 27 Apr 2013 Last revised: 26 May 2016

Jan Spruijt

Avans University

Tom G.S. Spanjaard

Avans University

Koen Demouge

Avans University

Date Written: April 26, 2013

Abstract

This paper examines the lessons that companies can learn from NGOs when it comes to the why, the how and the what of innovation. It explains innovation from the inside out: why is it important and what are the grand challenges? Followed by the how: in what way can innovation be managed and how does the innovation process look like in a modern economy?

This introduction is elaborated on with two case studies within NGOs in The Netherlands, Fair2 and Liliane Foundation. It leads to several conclusions and hypotheses for further research.

Keywords: innovation, mission, process, management, case study, NGO, lessons learned, grand challenges

Suggested Citation

Spruijt, Jan and Spanjaard, Tom G.S. and Demouge, Koen, The Golden Circle of Innovation: What Companies Can Learn from NGOs When It Comes to Innovation (April 26, 2013). Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2256839

Jan Spruijt (Contact Author)

Avans University ( email )

Professor Cobbenhagenlaan 13
Tilburg
Netherlands

Tom G.S. Spanjaard

Avans University ( email )

Professor Cobbenhagenlaan 13
Tilburg
Netherlands

Koen Demouge

Avans University ( email )

Professor Cobbenhagenlaan 13
Tilburg
Netherlands

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