Devising Loyalty Rebates that Comply with the As-Efficient-Competitor Test

Concurrences, Vol. 2013, No. 3, pp. 16-19, 2013

4 Pages Posted: 4 May 2013 Last revised: 13 Aug 2013

Hans Zenger

European Union - Directorate General for Competition

Date Written: May 2, 2013

Abstract

This article discusses the use of the as-efficient-competitor test in the assessment of single-product rebates under Article 102 TFEU. Section I first summarizes the practical experience with the test three years after its official introduction. Section II then outlines how firms can devise pro-competitive rebates that comply with the as-efficient-competitor test in an effective way. Section III, finally, assesses what regulators can do to ensure legal certainty under the effects-based approach toward loyalty rebates.

Keywords: Loylaty rebates, as-efficient-competitor test, substantial foreclosure

Suggested Citation

Zenger, Hans, Devising Loyalty Rebates that Comply with the As-Efficient-Competitor Test (May 2, 2013). Concurrences, Vol. 2013, No. 3, pp. 16-19, 2013. Available at SSRN: https://ssrn.com/abstract=2259793

Hans Zenger (Contact Author)

European Union - Directorate General for Competition ( email )

Place Madou, Madouplein 1
Saint-Josse-ten-Noode/Sint-Joost-ten-Noode
Brussels, B-1049
Belgium

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