Measuring Business Related Ethicality Globally: Cultural Emic or Etic?

International Journal of Management and Marketing Research, v. 6 (1) p. 1-14

14 Pages Posted: 5 Sep 2013

See all articles by Mary Margaret Rogers

Mary Margaret Rogers

University of New Mexico

Robert A. Peterson

University of Texas at Austin

Gerald Albaum

University of New Mexico

Date Written: 2013

Abstract

When conducting or evaluating cross-cultural/cross-national research studies a critical question must be asked about the measurements: are they culturally an emic or etic? That is, is the research methodology culturally bound or culture free? The research described in this paper shows how etic and emic properties may be explored by using the Ethicality Scale developed by Albaum and Peterson (2006) and demonstrates that it is at best an imposed etic scale. In doing so, this research confirms Adler’s (1991) view that similarity across cultures should be proven rather than assumed. It also raises questions about the frequent assumption of implied or imposed etic validity in cross-cultural/cross-national research.

Keywords: Equivalency, Ethics, Ethicality Scale, Emic vs. Etic, Cross-cultural Research

JEL Classification: M14, M16, M30

Suggested Citation

Rogers, Mary Margaret and Peterson, Robert A. and Albaum, Gerald, Measuring Business Related Ethicality Globally: Cultural Emic or Etic? (2013). International Journal of Management and Marketing Research, v. 6 (1) p. 1-14. Available at SSRN: https://ssrn.com/abstract=2262527

Mary Margaret Rogers (Contact Author)

University of New Mexico ( email )

107 Humanitites Building
Albuquerque, NM 87131-1221
United States

Robert A. Peterson

University of Texas at Austin ( email )

2317 Speedway
Austin, TX 78712
United States

Gerald Albaum

University of New Mexico ( email )

107 Humanitites Building
Albuquerque, NM 87131-1221
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
96
Abstract Views
693
rank
276,695
PlumX Metrics