Is Crowdfunding Doomed in Sweden? An Empirical Examination of Institutional Logics, Perceived Affordances and IT Entrepreneur Behaviors
11 Pages Posted: 13 May 2013
Date Written: May 3, 2013
While an increasing number of crowdfunding platforms, growing interest by the media, and government actions fuel the crowdfunding momentum worldwide, it remains unclear whether this new, technologically-enabled, funding model will become fully embraced by entrepreneurs as a viable alternative to traditional funding models. In fact, in Sweden several crowdfunding platforms have been launched, but few entrepreneurs use them. This research-in-progress paper examines this empirical puzzle in light of two complementary theoretical literatures: institutional entrepreneurship and technology affordances, which we propose that through their integration provide a useful lens with which to investigate the crowdfunding pheonomenon. After discussing the crowdfunding phenomenon, we develop our research question based on an overview and articulation of the institutional entrepreneurship process and technology affordances literatures. We then turn to methods and preliminary findings from a qualitative case study of the crowdfunding phenomenon in Sweden before concluding with a few salient findings of this ongoing project.
Keywords: Institutional Entrepreneurship, Affordances, Information Systems, Crowdfunding
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