Executive Summary: Firing Up Your Neurons of Choice

1 Pages Posted: 15 May 2013

See all articles by Chris Janiszewski

Chris Janiszewski

University of Florida - Department of Marketing

Andrew Kuo

affiliation not provided to SSRN

Nader T. T. Tavassoli

London Business School - Department of Marketing

Date Written: Summer 2013

Abstract

Chris Janiszewski, Andrew Kuo, and Nader T Tavassoli. ‘The Influence of Selective Attention and Inattention to Products on Subsequent Choice.’Journal of Consumer Research.

Suggested Citation

Janiszewski, Chris and Kuo, Andrew and Tavassoli, Nader T. T., Executive Summary: Firing Up Your Neurons of Choice (Summer 2013). Business Strategy Review, Vol. 24, Issue 2, pp. 78-78, 2013. Available at SSRN: https://ssrn.com/abstract=2265250 or http://dx.doi.org/10.1111/j.1467-8616.2013.00956.x

Chris Janiszewski (Contact Author)

University of Florida - Department of Marketing ( email )

Gainesville, FL 32611
United States

Andrew Kuo

affiliation not provided to SSRN

Nader T. T. Tavassoli

London Business School - Department of Marketing ( email )

Sussex Place
Regent's Park
London, NW1 4SA
United Kingdom

Register to save articles to
your library

Register

Paper statistics

Downloads
1
Abstract Views
189
PlumX Metrics