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Management Research on Reciprocity: A Review of the Literature

BuR Business Research Journal, Vol. 6, No.1, May 2013

20 Pages Posted: 18 May 2013  

Markus Göbel

University of the German Federal Armed Forces - Helmut Schmidt Universität

Rick Vogel

Zeppelin University

Christiana Weber

Leibniz Universität Hannover

Date Written: May 6, 2013

Abstract

Although reciprocity is fundamental to all social orders, management research offers few reviews of the concept’s theoretical origins and current applications. To help bridge this gap, we elucidate the dominant understandings of reciprocity, ask which areas of research emerge from them, and explore how they interconnect. Our bibliometric methodology detects four clusters of management research on reciprocity. Across these clusters, authors subscribe mainly to substantialist ontology, marginalize morally oriented motives consistent with relational ontology, and largely assume that benefit-oriented motives underlie reciprocity. We outline the advantages of a moral-oriented relationalist concept of reciprocity and discuss potential areas for its development in management research.

Keywords: benefit orientation, bibliographic coupling, bibliometrics, citation analysis, morality, network analysis, ontology, practice theory, reciprocity, social exchange

JEL Classification: F38, K22, G52

Suggested Citation

Göbel, Markus and Vogel, Rick and Weber, Christiana, Management Research on Reciprocity: A Review of the Literature (May 6, 2013). BuR Business Research Journal, Vol. 6, No.1, May 2013. Available at SSRN: https://ssrn.com/abstract=2266413

Markus Göbel (Contact Author)

University of the German Federal Armed Forces - Helmut Schmidt Universität ( email )

Faculty of Economics
Holstenhofweg 85
Hamburg, 22043
Germany

Rick Vogel

Zeppelin University ( email )

Am Seemooser Horn 20
Friedrichshafen, Lake Constance 88045
Germany

Christiana Weber

Leibniz Universität Hannover ( email )

Institut fur Rechnungslegung und WP
Koenigsworther Platz 1
Hannover, 30167
Germany

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