Social Networks and Non-Market Strategy
Mahon, J.F., Heugens, P. P. M. A. R., and Lamertz, K., 2003. Journal of Public Affairs, Vol. 4 (2): 170-189
20 Pages Posted: 20 May 2013
Date Written: October 2003
To date, the field of non-market strategy has little to offer in the way of an integrated perspective on the simultaneous management of strategic issues and corporate stakeholders. This paper employs social network analysis to make a number of theoretically grounded conjectures about the delicate relationships between stakeholder behavior and issue evolution. It is found that social network analysis has the potential to enrich and integrate theoretical perspectives in the field of non-market strategy, offering solutions to a set of previously unresolved puzzles.
Keywords: social networks, non-market strategy, issues management, stakeholder management, public affairs
JEL Classification: M10, M14, M19
Suggested Citation: Suggested Citation