Social Networks and Non-Market Strategy

Mahon, J.F., Heugens, P. P. M. A. R., and Lamertz, K., 2003. Journal of Public Affairs, Vol. 4 (2): 170-189

20 Pages Posted: 20 May 2013

See all articles by John F. Mahon

John F. Mahon

University of Maine; University of Maine - School of Business

Pursey P.M.A.R. Heugens

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Kai Lamertz

Concordia University, Quebec - Department of Management

Date Written: October 2003

Abstract

To date, the field of non-market strategy has little to offer in the way of an integrated perspective on the simultaneous management of strategic issues and corporate stakeholders. This paper employs social network analysis to make a number of theoretically grounded conjectures about the delicate relationships between stakeholder behavior and issue evolution. It is found that social network analysis has the potential to enrich and integrate theoretical perspectives in the field of non-market strategy, offering solutions to a set of previously unresolved puzzles.

Keywords: social networks, non-market strategy, issues management, stakeholder management, public affairs

JEL Classification: M10, M14, M19

Suggested Citation

Mahon, John F. and Heugens, Pursey P.M.A.R. and Lamertz, Kai, Social Networks and Non-Market Strategy (October 2003). Mahon, J.F., Heugens, P. P. M. A. R., and Lamertz, K., 2003. Journal of Public Affairs, Vol. 4 (2): 170-189. Available at SSRN: https://ssrn.com/abstract=2267170

John F. Mahon (Contact Author)

University of Maine ( email )

Orono, ME 04469
United States
207-581-1967 (Phone)

University of Maine - School of Business ( email )

United States

Pursey P.M.A.R. Heugens

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands
0031 10 408 2365 (Phone)
0031 10 408 9012 (Fax)

Kai Lamertz

Concordia University, Quebec - Department of Management ( email )

1455 de Maisonneuve Blvd. West
Montreal, QC H3G 1M8
Canada
848-2424 ext 4136 (Phone)

Register to save articles to
your library

Register

Paper statistics

Downloads
28
Abstract Views
285
PlumX Metrics