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Conformity and Distinctiveness in a Global Institutional Framework: The Legitimation of Ontario Fine Wine

39 Pages Posted: 21 May 2013  

Maxim Voronov

Columbia University

Dirk De Clerq

Brock University - Faculty of Business

C. R. Hinings

Independent

Date Written: June 2013

Abstract

The study investigates how local actors pursue two paradoxical aspects of legitimacy in a global institutional framework: the need for global conformity and the need for local distinctiveness. Drawing on the notion of globalization, it explicates how this pursuit is accomplished by actors' selective fidelity to global norms and adaptation of these norms to local conditions. The empirical work consists of a five‐year qualitative case study of the Ontario wine industry. It provides empirical evidence for the presence of several non‐mutually exclusive paths through which local actors seek legitimation in a global context. The study offers important implications for future research on legitimation and globalization.

Keywords: globalization, glocalization, institutions, legitimation

Suggested Citation

Voronov, Maxim and De Clerq, Dirk and Hinings, C. R., Conformity and Distinctiveness in a Global Institutional Framework: The Legitimation of Ontario Fine Wine (June 2013). Journal of Management Studies, Vol. 50, Issue 4, pp. 607-645, 2013. Available at SSRN: https://ssrn.com/abstract=2267680 or http://dx.doi.org/10.1111/joms.12012

Maxim Voronov (Contact Author)

Columbia University ( email )

3022 Broadway
New York, NY 10027
United States

Dirk De Clercq

Brock University - Faculty of Business ( email )

St. Catharines, Ontario L2S 3A1
Canada

C. R. Hinings

Independent

No Address Available

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