Substantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups

Corporate Reputation Review, Vol. 9, No. 4, 2007

University of Alberta School of Business Research Paper No. 403

1 Pages Posted: 25 May 2013

See all articles by Tyler Wry

Tyler Wry

University of Pennsylvania - The Wharton School, Management Department

David L. Deephouse

Alberta School of Business, University of Alberta

Gerry McNamara

Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management

Date Written: December 1, 2005

Abstract

We integrate theory and findings from the strategic groups and reputation literatures to examine the consequences of cognitive strategic group membership and positioning within strategic groups on the media reputations of firms. We extend past discussions of media reputation to examine substantive media reputations based on the attributes that the media focus on when reporting on a firm and evaluative media reputations based on the favorability of this reporting. Overall, we find that differences in substantive media reputations reflect cognitive strategic group structure. Further, we find evidence that the strategic recipes of certain groups result in more favorable evaluative media reputations than other groups. Within a strategic group, we find that core firms conforming closely to the group's strategic recipe have more favorable coverage than firms that are more peripheral members of the group. These results speak to both the consequences of strategic group membership and the likely reputational consequences of conformity to versus differentiation from the core strategies within an industry. We offer several suggestions for future research on reputation and strategic groups.

Keywords: banking, coginitive strategic groups, media reputation

Suggested Citation

Wry, Tyler and Deephouse, David L. and McNamara, Gerry, Substantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups (December 1, 2005). Corporate Reputation Review, Vol. 9, No. 4, 2007 , University of Alberta School of Business Research Paper No. 403, Available at SSRN: https://ssrn.com/abstract=2268694

Tyler Wry (Contact Author)

University of Pennsylvania - The Wharton School, Management Department ( email )

The Wharton School
Philadelphia, PA 19104-6370
United States

David L. Deephouse

Alberta School of Business, University of Alberta

Edmonton, Alberta T6G 2R6
Canada
780 492-5419 (Phone)
780 492-3325 (Fax)

Gerry McNamara

Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management ( email )

East Lansing, MI 48824-1121
United States

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