Do Strategic Groups Differ in Reputation?

Strategic Management Journal Vol. 21, No. 12, 2000

University of Alberta School of Business Research Paper No. 2013-410

Posted: 25 May 2013

See all articles by Tamela D. Ferguson

Tamela D. Ferguson

University of Louisiana at Lafayette - Department of Management

David L. Deephouse

Alberta School of Business, University of Alberta

William L. Ferguson

University of Louisiana at Lafayette - Department of Economics and Finance

Date Written: November 20, 1999

Abstract

While most strategic group research has focused on performance implications, we consider the relationship between strategic group membership and reputation. Using strategic group identity and domain consensus concepts, we propose strategic groups have different reputations. We find significant differences exist in reputation across three identified strategic groups of U.S. property/casualty insurers, supporting our contention that reputation is a multilevel concept. Post hoc analyses suggest strategic groups with higher reputation also have higher performance on some critical measures, indicating reputation may be a mobility barrier beneficial to members of certain groups. Practitioner implications include challenges of within-group differentiation in firm reputation. Copyright © 2000 John Wiley & Sons, Ltd.

Keywords: strategic group identity, reputation, domain consensus, mobility barriers

Suggested Citation

Ferguson, Tamela D. and Deephouse, David L. and Ferguson, William L., Do Strategic Groups Differ in Reputation? (November 20, 1999). Strategic Management Journal Vol. 21, No. 12, 2000 , University of Alberta School of Business Research Paper No. 2013-410, Available at SSRN: https://ssrn.com/abstract=2269119

Tamela D. Ferguson (Contact Author)

University of Louisiana at Lafayette - Department of Management ( email )

Lafayette, LA
United States

David L. Deephouse

Alberta School of Business, University of Alberta

Edmonton, Alberta T6G 2R6
Canada
780 492-5419 (Phone)
780 492-3325 (Fax)

William L. Ferguson

University of Louisiana at Lafayette - Department of Economics and Finance ( email )

323 Moody Hall, P.O. Box 44570
Lafayette, LA 70504
United States
337-482-6664 (Phone)
337-482-6675 (Fax)

HOME PAGE: http://apfd.louisiana.edu/endowed/Ferguson-William.shtml

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