Mixed Methods: Combining Expert Interviews, Cross-Impact Analysis and Scenario Development

The Electronic Journal of Business Research Methods, Volume 10, Issue 1, 2012 (pp 09-21)

13 Pages Posted: 25 May 2013

See all articles by Matthias Muskat

Matthias Muskat

Melbourne Institute of Technology - School of Business

Deborah Ann Blackman

University of New South Wales (UNSW); University of Canberra

Birgit Muskat

Deakin Business School; University of Bamberg

Date Written: 2012

Abstract

The article depicts a mixed methodology case which uses a qualitative-quantitative-qualitative approach. The research described used qualitative work with expert interviews for data collection, a quantitative analysis of the interviews and then a qualitative method of final scenario development for analysing and presenting the results. The case is offered to demonstrate that the introduction of the quantitative step of a cross-impact-analysis, which gives a mixed methodology, was beneficial for the overall research leading to surprising results that could not have been achieved with only a qualitative approach. Having a quantitative analysis step in-between, which demonstrated the most frequent and consistent results out of a wide range of overall possibilities, helped reduce researcher bias, thereby increasing the credibility of the findings. The paper concludes that judiciously used mixed methodology in general, and this approach in particular, will give researchers using qualitative data collection a much stronger foundation in terms of the analysis and display of data.

Keywords: research methods, mixed methods, expert interviews, cross-impact analysis, scenario building

Suggested Citation

Muskat, Matthias and Blackman, Deborah Ann and Muskat, Birgit, Mixed Methods: Combining Expert Interviews, Cross-Impact Analysis and Scenario Development (2012). The Electronic Journal of Business Research Methods, Volume 10, Issue 1, 2012 (pp 09-21). Available at SSRN: https://ssrn.com/abstract=2269508

Matthias Muskat (Contact Author)

Melbourne Institute of Technology - School of Business ( email )

288 La Trobe Street
Melbourne, VIC 3000
Australia

Deborah Ann Blackman

University of New South Wales (UNSW) ( email )

Kensington
High St
Sydney, NSW 2052
Australia

University of Canberra ( email )

Canberra, ACT 2601
Australia

Birgit Muskat

Deakin Business School ( email )

75 Pigdons Road
Victoria, Victoria 3216
Australia

HOME PAGE: http://https://www.researchgate.net/profile/Birgit_Muskat

University of Bamberg ( email )

Kapuzinerstra├če 16
Feldkirchenstrasse 21
Bamberg, 96052
Germany

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