Globalization and Nationalism in a Multinational Accounting Firm: The Case of Opening New Markets in Eastern Europe

Posted: 26 May 2013 Last revised: 27 Jun 2013

See all articles by Royston Greenwood

Royston Greenwood

University of Alberta - Department of Strategic Management and Organization

C. R. Hinings

Independent

David J. Cooper

University of Alberta - Department of Accounting, Operations & Information Systems

John Brown

University of Alberta

Date Written: July 1, 1997

Abstract

As major multinationals involved in global expansion, the Big Six are investing in new markets throughout those parts of the world where they believe they can make money. This paper presents a detailed case of how one of the Big Six invested in the former Soviet Union, as it moved towards capitalism. The case presents issues of national pride, national stereotyping, constructing managerial identities and political decision processes in a story of an emergent global strategy. Thus, the paper applies and develops theories of identity and nationalism in explaining the detailed mechanisms of imperialism. The continuing internal debate about the objectives and motives of these firms, whether their focus is on multinational clients or on developing local firms, institutions and markets, has important implications for national public policies in relation to these firms. These issues are crucial in the emerging economies of Africa, Asia and Eastern Europe, where the spread of global capitalism is still open for debate.

Suggested Citation

Greenwood, Royston and Hinings, C. R. and Cooper, David J. and Brown, John, Globalization and Nationalism in a Multinational Accounting Firm: The Case of Opening New Markets in Eastern Europe (July 1, 1997). Accounting, Organizations and Society, Vol. 23, Nos. 5-6, 1998, University of Alberta School of Business Research Paper No. 2013-136, Available at SSRN: https://ssrn.com/abstract=2269915

Royston Greenwood

University of Alberta - Department of Strategic Management and Organization ( email )

Edmonton, Alberta T6G 2R6
Canada

C. R. Hinings

Independent

David J. Cooper (Contact Author)

University of Alberta - Department of Accounting, Operations & Information Systems ( email )

Edmonton, Alberta T6G 2R6
Canada

John Brown

University of Alberta ( email )

Edmonton, Alberta T6G 2R3
Canada

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