Online Shopping and Customer Satisfaction in Malaysia
International Journal of Marketing Practices, Vol. 1, No. (1), 43-51, January, 2013.
9 Pages Posted: 27 May 2013
Date Written: 2013
The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customers to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence Malaysian customer’s online shopping satisfaction. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase.
Keywords: Online shopping, retailers, purchase behavior
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