Online Shopping and Customer Satisfaction in Malaysia

International Journal of Marketing Practices, Vol. 1, No. (1), 43-51, January, 2013.

9 Pages Posted: 27 May 2013

See all articles by Kala Vegiayan

Kala Vegiayan

Limkokwing University of Creative Technology

Chee Ming

Limkokwing University of Creative Technology

Muhammad Lufti Harun

Limkokwing University of Creative Technology

Date Written: 2013

Abstract

The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customers to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence Malaysian customer’s online shopping satisfaction. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase.

Keywords: Online shopping, retailers, purchase behavior

Suggested Citation

Vegiayan, Kala and Ming, Chee and Harun, Muhammad Lufti, Online Shopping and Customer Satisfaction in Malaysia (2013). International Journal of Marketing Practices, Vol. 1, No. (1), 43-51, January, 2013., Available at SSRN: https://ssrn.com/abstract=2270450

Kala Vegiayan (Contact Author)

Limkokwing University of Creative Technology ( email )

Inovasi 1-1, Jalan Teknokrat 1/1,63000
Cyberjaya
Selangor
Malaysia

Chee Ming

Limkokwing University of Creative Technology

Inovasi 1-1, Jalan Teknokrat 1/1,63000
Cyberjaya
Selangor
Malaysia

Muhammad Lufti Harun

Limkokwing University of Creative Technology ( email )

Inovasi 1-1, Jalan Teknokrat 1/1,63000
Cyberjaya
Selangor
Malaysia

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