The Perception and Evaluation of Visual Art

Empirical Studies of the Arts, Vol. 26, No. 2, 2008

University of Alberta School of Business Research Paper No. 2013-172

Posted: 29 Jun 2013

See all articles by Henrik Hagtvedt

Henrik Hagtvedt

Boston College - Department of Marketing

Reidar Hagtvedt

University of Alberta - Department of Accounting, Operations & Information Systems

Vanessa Patrick

University of Houston - C.T. Bauer College of Business

Date Written: June 1, 2008

Abstract

Visual art is a complex stimulus. Drawing on extant theory that the interplay of affect and cognition evoked by a stimulus drives evaluations, we develop a generalizable model for the perception and evaluation of visual art. In three stages, we develop scaled measurements for the affective and cognitive components involved in the perception of visual art and present a structural equation model that integrates these components in art evaluation.

Suggested Citation

Hagtvedt, Henrik and Hagtvedt, Reidar and Patrick, Vanessa, The Perception and Evaluation of Visual Art (June 1, 2008). Empirical Studies of the Arts, Vol. 26, No. 2, 2008 ; University of Alberta School of Business Research Paper No. 2013-172. Available at SSRN: https://ssrn.com/abstract=2274229

Henrik Hagtvedt (Contact Author)

Boston College - Department of Marketing ( email )

Fulton Hall 450D
140 Commonwealth Ave
Chestnut Hill, MA 02467
United States

HOME PAGE: http://www.bc.edu/schools/csom/faculty/bios/hagtvedt.html

Reidar Hagtvedt

University of Alberta - Department of Accounting, Operations & Information Systems ( email )

Edmonton, Alberta T6G 2R6
Canada

Vanessa Patrick

University of Houston - C.T. Bauer College of Business ( email )

Houston, TX 77204-6021
United States

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