Legacies of Logics: Sources of Community Variation in CSR Implementation in China

Raynard, M., Lounsbury, M., & Greenwood, R. (2013). Legacies of Logics: Sources of Community Variation in CSR Implementation in China. In M. Lounsbury & E. Boxenbaum (Eds.), Research in the Sociology of Organizations: Institutional Logics in Action, 39: 243-276.

University of Alberta School of Business Research Paper No. 2013-517

45 Pages Posted: 6 Jun 2013 Last revised: 28 Jan 2014

See all articles by Mia Raynard

Mia Raynard

WU Vienna University of Economics and Business

Michael Lounsbury

University of Alberta - Department of Strategic Management and Organization

Royston Greenwood

University of Alberta - Department of Strategic Management and Organization

Date Written: June 5, 2012

Abstract

This paper explores how legacies of past logics spawn variation in the institutional landscapes of different geographic regions in China. Of particular interest is how this variation influences the ways that actors interpret and respond to broader societal and world society pressures. Employing a cross-level comparative research design, we examine the enduring legacies of previous state logics, which have given rise to distinctive material and symbolic resource environments in different regional communities across China. To the extent that institutional contexts direct the attention of actors toward particular environmental stimuli and provide the symbolic and material resources to respond, a better understanding of how contexts differ provides more accurate causal explanations of the variability of organizational behavior. We explore this phenomenon in the context of recent government-mandated corporate social responsibility (CSR) initiatives in China. Our examination of public and private CSR initiatives, along with the CSR activities of a sample of 714 listed Chinese companies, suggests that legacies from past state logics become embedded in local institutional infrastructures and shape how abstract, multi-faceted CSR initiatives are interpreted and implemented.

Keywords: Institutional logics, legacies, communities, institutional infrastructure, corporate social responsibility, China

Suggested Citation

Raynard, Mia and Lounsbury, Michael and Greenwood, Royston, Legacies of Logics: Sources of Community Variation in CSR Implementation in China (June 5, 2012). Raynard, M., Lounsbury, M., & Greenwood, R. (2013). Legacies of Logics: Sources of Community Variation in CSR Implementation in China. In M. Lounsbury & E. Boxenbaum (Eds.), Research in the Sociology of Organizations: Institutional Logics in Action, 39: 243-276.; University of Alberta School of Business Research Paper No. 2013-517. Available at SSRN: https://ssrn.com/abstract=2274855

Mia Raynard (Contact Author)

WU Vienna University of Economics and Business ( email )

Austria

Michael Lounsbury

University of Alberta - Department of Strategic Management and Organization ( email )

Edmonton, Alberta T6G 2R6
Canada

Royston Greenwood

University of Alberta - Department of Strategic Management and Organization ( email )

Edmonton, Alberta T6G 2R6
Canada

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