Will the Real Fundamental Difference Underlying Ideology Please Stand Up? Negativity Bias and the Preference for Coherence Among Attitudes, Communities, and Psychological States
4 Pages Posted: 7 Jun 2013
Date Written: June 5, 2013
Negativity bias explains many ideological differences, yet does not explain research such as conservatives’ greater life satisfaction. Conservatives live in safer communities, perhaps to escape negative emotions, yet display numerous other community preferences unrelated to negativity. This tendency toward cognitive consistency can explain both these phenomena and many of the phenomena described in the target article.
Keywords: negativity bias, ideology, coherence, conservatism, social ecology, life satisfaction, happiness, liberalism, political psychology
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