International Pleasure Travel Motivations and Post-Vacation Cultural Attitude Change

Journal of Leisure Research, v23, no.n3, 1991 Summer, p193(16) (ISSN: 0022-2216)

University of Alberta School of Business Research Paper No. 2013-388

9 Pages Posted: 26 Aug 2014

See all articles by Robert Fisher

Robert Fisher

University of Alberta - Department of Marketing, Business Economics & Law

Linda Price

University of Arizona

Date Written: 1990

Abstract

Tourism, as a significant form of interaction between nations and cultures has the potential to improve intercultural relations. This paper develops and tests a model of the relationships between international tourism and visitors' post-vacation attitudes toward the host or destination culture. Path analysis is used to examine the linkages between pleasure travel motivations, level of intercultural interaction, vacation satisfaction, and visitors' post-vacation attitudes. The results have important implications for understanding the role of tourism in changing visitors' attitudes and perception of host cultures.

Suggested Citation

Fisher, Robert and Price, Linda, International Pleasure Travel Motivations and Post-Vacation Cultural Attitude Change (1990). Journal of Leisure Research, v23, no.n3, 1991 Summer, p193(16) (ISSN: 0022-2216); University of Alberta School of Business Research Paper No. 2013-388. Available at SSRN: https://ssrn.com/abstract=2275286

Robert Fisher (Contact Author)

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada

Linda Price

University of Arizona ( email )

Department of History
Tucson, AZ 85721
United States

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