Customer Resources and Economic Sustainability of Online Channels

Pavlov, O. (2011). Customer Resources and Economic Sustainability of Online Channels. In M. A. Quaddus and M. A. B. Siddique (Eds). The Handbook of Corporate Sustainability: Frameworks, Strategies and Tools. Cheltenham, UK: Edward Elgar, pp. 161-183.

24 Pages Posted: 10 Jun 2013 Last revised: 9 Jun 2014

See all articles by Oleg V. Pavlov

Oleg V. Pavlov

Worcester Polytechnic Institute (WPI) - Department of Social Science & Policy Studies

Date Written: February 10, 2010

Abstract

In this chapter, I used the strategy dynamics methodology, which is a combination of the resource-based theory and system dynamics, to explain the sustained ability of two online channels to deliver economic value to its users. I posed that since spam and file-sharing applications are acutely dependent on customer resources they both can be understood in terms of the limits-to-growth generic feedback structure. That insight led to a conclusion that these digital channels were able to survive and thrive due to their underlying feedback structure. The computer experiments, however, made it clear that despite their apparent invulnerability commercial e-mail and file-sharing can succumb to strong external shocks.

Keywords: Online Channels, strategy, system dynamics, systems thinking

Suggested Citation

Pavlov, Oleg V., Customer Resources and Economic Sustainability of Online Channels (February 10, 2010). Pavlov, O. (2011). Customer Resources and Economic Sustainability of Online Channels. In M. A. Quaddus and M. A. B. Siddique (Eds). The Handbook of Corporate Sustainability: Frameworks, Strategies and Tools. Cheltenham, UK: Edward Elgar, pp. 161-183., Available at SSRN: https://ssrn.com/abstract=2276739 or http://dx.doi.org/10.2139/ssrn.2276739

Oleg V. Pavlov (Contact Author)

Worcester Polytechnic Institute (WPI) - Department of Social Science & Policy Studies ( email )

100 Institute Road
Worcester, MA 01609
United States

HOME PAGE: http://www.olegpavlov.org

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