The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation

Greg L. Lowhorn (2012): The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation, Journal of Cultural Geography, 29:2, 240-242.

Posted: 1 Jul 2013

Date Written: June 7, 2012

Abstract

This review consider's Frederick F. Wherry's experience living in and studying the Barrio, a Latino neighborhood in Philadelphia, Pennsylvania. Wherry chronicles community transformation through authentic interpretation of the local culture. He shows how authentic branding, instead of cheap promotion, can revitalize an economically depressed, urban area. The target audiences of this review are professionals and scholars engaged in place branding, community renewal, cultural geography, and urban economics.

Keywords: place branding, urban renewal, sustainable development, community, local history, ethnic branding, urban economics, urban leadership, place marketing, leaderhip

JEL Classification: O18, O22, A14, D63, I31

Suggested Citation

Lowhorn, Greg L., The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation (June 7, 2012). Greg L. Lowhorn (2012): The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation, Journal of Cultural Geography, 29:2, 240-242., Available at SSRN: https://ssrn.com/abstract=2279689

Greg L. Lowhorn (Contact Author)

Pensacola Christian College ( email )

250 Brent Ln
Pensacola, FL 32503
United States

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