Shaping Innovation Processes Through Humor
Proceedings of the Participatory Innovation Conference; June 18-20, 2013; Lahti, Finland; pp. 325-329
14 Pages Posted: 18 Jun 2013
Date Written: June 18, 2013
In this paper we present a case study of how humor is employed at the micro-level of collaborative innovation processes. Based on data from workshops in which participants work together to construct new business models for a particular company, we employ the method of Conversation Analysis to find that humor (laughter) may be an important condition for the acceptance of proposals at the interactional micro-level of innovation processes. A particular finding is that company-internal representatives’ use of humor differs from company-external participants in terms of their orientation to having different rights and responsibilities in the innovation process.
Keywords: humor, laughter, innovation, process, proposals, conversation analysis
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