Coping with Condom Embarrassment

Psychology Health Medical. 2006 Feb;11(1):70-9.

University of Alberta School of Business Research Paper No. 2013-1102

Posted: 29 Mar 2019

See all articles by Sarah Moore

Sarah Moore

University of Alberta - Department of Marketing, Business Economics & Law

Darren W. Dahl

University of British Columbia (UBC) - Sauder School of Business

Charles Weinberg

University of British Columbia (UBC) - Sauder School of Business

Gerald J. Gorn

Hong Kong Polytechnic University - Faculty of Business

Date Written: June 17, 2013

Abstract

This study assesses the embarrassment associated with purchasing, carrying, storing, using and disposing of condoms. It incorporates coping theory into the investigation of embarrassment by analysing the strategies individuals use to cope with embarrassment during condom purchase. The results of a survey show that individuals are embarrassed at various stages related to condom use. Purchasing condoms elicits the most embarrassment, followed by carrying and disposing, while using and storing are the least embarrassing. To cope with their embarrassment while purchasing condoms, people use multiple cognitive and behavioural coping strategies, with embarrassed people using more strategies. Both embarrassment and the number of strategies used decrease with age and experience. It appears that embarrassment associated with condoms remains a barrier to condom acquisition and consistent condom use, particularly among young adult populations. Coping strategies help individuals to bridge the gap between embarrassment and use.

Suggested Citation

Moore, Sarah and Dahl, Darren W. and Weinberg, Charles and Gorn, Gerald J., Coping with Condom Embarrassment (June 17, 2013). Psychology Health Medical. 2006 Feb;11(1):70-9., University of Alberta School of Business Research Paper No. 2013-1102, Available at SSRN: https://ssrn.com/abstract=2280777

Sarah Moore (Contact Author)

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada

Darren W. Dahl

University of British Columbia (UBC) - Sauder School of Business ( email )

2053 Main Mall
Vancouver, BC V6T 1Z2
Canada
604-822-8346 (Phone)

Charles Weinberg

University of British Columbia (UBC) - Sauder School of Business ( email )

2053 Main Mall
Vancouver, BC V6T 1Z2
Canada

Gerald J. Gorn

Hong Kong Polytechnic University - Faculty of Business ( email )

9/F, Li Ka Shing Tower
The Hong Kong Polytechnic University
Hong Kong, Hung Hom, Kowloon M923
China

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