How College Students Use the Web to Conduct Everyday Life Research

Abstract

This paper reports on college students’ everyday life information-seeking behavior, and is based on findings from 8,353 survey respondents on 25 U.S. college campuses. A large majority of respondents had looked for news and, to a slightly lesser extent, decision-making information about purchases and health and wellness within the previous six months. Almost all the respondents used search engines, though students planning to purchase something were more likely to use search engines, and those looking for spiritual information were least likely to use search engines. Despite the widespread use of search engines, the process of filtering relevant from non-relevant search results was reportedly the most difficult part of everyday life research. As a whole, these students used a hybrid information-seeking strategy for meeting their everyday life information needs, turning to search engines almost as much as they did to friends and family. A preliminary theory is introduced that describes the relationship between students’ evaluation practices and their risk-associated searches.