Virtual Reality Framework Development in Malaysian Automotive Manufacturing Industry

8 Pages Posted: 21 Jun 2013

See all articles by Maryam Mousavi

Maryam Mousavi

University Putra Malaysia

Faieza Abdul Aziz

University Putra Malaysia

Napsiah Ismail

University Putra Malaysia

Shahryar Sorooshian

University of Malaya (UM)

Date Written: June 20, 2013

Abstract

Virtual reality (VR) provides a new opportunity to improve productivity and enhance quality of manufacturing. Malaysian automotive industry also adopted VR and three-dimensional (3D) modelling at different stages. It is always difficult to choose the right technology at the right time and at the right place. There is no clear guideline among automotive companies about technological causes behind their success and failure. Most of the time, automotive industry is confused to decide which technology is most appropriate for their technology-based industrialisation and improvement. Six car companies in Malaysia have been chosen for this study. Forty questionnaires were randomly distributed at each company. More than 62% of the questionnaires received from the respondents. To analyse respondents’ answers, t-Test and Pearson chi-square test were conducted followed by frequency analysis and a conceptual method has also been used for developing a framework. This research provides a framework for automotive industry adoption with VR technology. This framework recommends the VR technology adoption to the industry based on its remarkable points in each segments of the industry. The framework will help policy makers, managers, designers, engineers, and researchers to make their decision more easily and efficiently for VR technology implementation. Results of framework implementation have also been described in the results section of the paper.

Keywords: automotive industry, Malaysia

Suggested Citation

Mousavi, Maryam and Abdul Aziz, Faieza and Ismail, Napsiah and Sorooshian, Shahryar, Virtual Reality Framework Development in Malaysian Automotive Manufacturing Industry (June 20, 2013). Available at SSRN: https://ssrn.com/abstract=2282432 or http://dx.doi.org/10.2139/ssrn.2282432

Maryam Mousavi

University Putra Malaysia ( email )

Selangor Darul Ehsan
Serdang, Selangor 43400
Malaysia

Faieza Abdul Aziz

University Putra Malaysia ( email )

Selangor Darul Ehsan
Serdang, Selangor 43400
Malaysia

Napsiah Ismail

University Putra Malaysia ( email )

Selangor Darul Ehsan
Serdang, Selangor 43400
Malaysia

Shahryar Sorooshian (Contact Author)

University of Malaya (UM) ( email )

Kuala Lumpur, Wilayah Persekutuan 50603
University of Malaya (UM)
Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia

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