A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Abstract

This paper examines the key factors which affect buying motives of consumers for online buying or E-shopping. For this purpose different models from different research scholars have been studied. One online consumer buying behavior motive model, (FFF Model), has been designed and suggested on the basis of existing review of literatures. Future research could use our suggested factors (F), filtering elements (F) and then filtered buying behavior (F), (FFF Model) framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research.

Keywords: Consumer behaviour, Factors affecting online consumer behavior, E-Marketing, E-commerce, Online, Internet, Literature review, framework for online consumer behavior, intention, motives, consumer characteristics.