A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

11 Pages Posted: 9 Nov 2013

See all articles by Vinay Kumar

Vinay Kumar

Thakur Institute of Management Studies & Research, Mumbai

Ujwala Dange

Priyadarshini Engineering College - Department of Management

Date Written: August 25, 2012

Abstract

This paper examines the key factors which affect buying motives of consumers for online buying or E-shopping. For this purpose different models from different research scholars have been studied. One online consumer buying behavior motive model, (FFF Model), has been designed and suggested on the basis of existing review of literatures. Future research could use our suggested factors (F), filtering elements (F) and then filtered buying behavior (F), (FFF Model) framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research.

Keywords: Consumer behaviour, Factors affecting online consumer behavior, E-Marketing, E-commerce, Online, Internet, Literature review, framework for online consumer behavior, intention, motives, consumer characteristics.

Suggested Citation

Kumar, Dr. Vinay and Dange, Ujwala, A Study of Factors Affecting Online Buying Behavior: A Conceptual Model (August 25, 2012). Available at SSRN: https://ssrn.com/abstract=2285350 or http://dx.doi.org/10.2139/ssrn.2285350

Dr. Vinay Kumar (Contact Author)

Thakur Institute of Management Studies & Research, Mumbai ( email )

Shyamnarayan Thakur Marg, Thakur Village,
Kandivali (East),
Mumbai, Maharashtra 400 101.
India
0226730 8201 (Phone)

HOME PAGE: http://https://timsrmumbai.in/

Ujwala Dange

Priyadarshini Engineering College - Department of Management

India

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