Moving Closer to the Fabric of Organizing Visions: The Case of a Trade Show
The Journal of Strategic Information Systems, Volume 22, No. 1, pp. 1-25, March 2013
34 Pages Posted: 29 Jun 2013 Last revised: 18 Jun 2015
Date Written: March 28, 2013
This paper examines the fabric of authorized discourses about Information Technology (IT), i.e. of “organizing visions” (OVs); through the investigation of the discourses, practices, and socio-material contexts that make up their micro-social underpinnings. The case of a trade show allows us to explore the production of everyday discourses and practices about IT, by gathering many of the parties involved in the fabric of organizing visions. Through a combination of direct observations, interviews, pictures, documents, and a survey; we identify and analyze a number of micro-social practices related to the fabric of IT discourses. The trade show we studied was not a context in which new IT buzzwords and concepts emerged; but, rather, it was a setting where existing discourses about IT were repeated, refreshed, and materialized. Our three main findings reveal intriguing relationships between practices, discourses, and socio-material contexts: (1) practices and artifacts contribute to enclose the production of discourses; (2) practices and discourses aim at refining and updating an existing discourse about IT and; (3) many actors in the trade shows engage in discourses and practices that materialize the IT artifact. This research adds to the conceptualization of the dynamics of OVs, through a better understanding of how they are affected by the relationships between the discourses and practices of multiple actors, and by the socio-material context in which they take place. It draws several strategic implications concerning the dynamics of OVs at the industry level; how actors influence the fabric of OVs; as well as the roles and combination of artifacts, discourses, and practices to build OVs.
Keywords: IT, practices, discourses, artifacts, organizing vision, trade show, industry
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