Journal of Public Policy & Marketing, 32, 90-94
6 Pages Posted: 30 Jun 2013 Last revised: 14 Jan 2016
Date Written: 2013
The concept of “intersectionality” refers to the interactivity of social identity structures such as race, class, and gender in fostering life experiences, especially experiences of privilege and oppression. This essay maps out the origins, evolution, and many contemporary meanings of intersectionality to make a notoriously ambiguous idea more concrete. In addition, the author clarifies the tenets of the intersectionality literature by contrasting traditional and intersectional research on marketplace diversity along three dimensions: ontology, methodology, and axiology. The essay concludes with implications for radicalizing diversity research, marketing, and advocacy.
Keywords: diversity, identity, intersectionality, social structures
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