A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks.

10 Pages Posted: 9 Nov 2013

See all articles by Vinay Kumar

Vinay Kumar

Thakur Institute of Management Studies & Research, Mumbai

Sumit Mishra

ICICI Bank

Date Written: December 28, 2012

Abstract

Researchers typically study how levels of risk perception about online shopping affect and how consumers use the channel to buy products. In this paper, researchers are attempting to study how different types of attitudes towards online shopping are formed, considers both the benefit and the risk of using the internet to do their shopping. Researchers pay particular attention to the concept of online shopping skepticism where consumers may fully realize the benefit of using the internet to do their shopping, but also express a certain level of concern about the risk of using that channel.

Keywords: Online shopping, shopping skepticism, Attitude, Risk Perception

Suggested Citation

Kumar, Dr. Vinay and Mishra, Sumit, A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks. (December 28, 2012). Available at SSRN: https://ssrn.com/abstract=2287643 or http://dx.doi.org/10.2139/ssrn.2287643

Dr. Vinay Kumar (Contact Author)

Thakur Institute of Management Studies & Research, Mumbai ( email )

Shyamnarayan Thakur Marg, Thakur Village,
Kandivali (East),
Mumbai, Maharashtra 400 101.
India
0226730 8201 (Phone)

HOME PAGE: http://https://timsrmumbai.in/

Sumit Mishra

ICICI Bank ( email )

Mumbai, Maharashtra 400051
India
095610 87035 (Phone)

Register to save articles to
your library

Register

Paper statistics

Downloads
1,395
Abstract Views
4,523
rank
13,042
PlumX Metrics