A Study of the Attitude Towards Online Shopping: A Conceptual Model Regarding Intention Formation, the Role of Perceived Risks.
10 Pages Posted: 9 Nov 2013
Date Written: December 28, 2012
Researchers typically study how levels of risk perception about online shopping affect and how consumers use the channel to buy products. In this paper, researchers are attempting to study how different types of attitudes towards online shopping are formed, considers both the benefit and the risk of using the internet to do their shopping. Researchers pay particular attention to the concept of online shopping skepticism where consumers may fully realize the benefit of using the internet to do their shopping, but also express a certain level of concern about the risk of using that channel.
Keywords: Online shopping, shopping skepticism, Attitude, Risk Perception
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