VSA and SDL Contribution to Strategic Thinking in Emerging Economies

Pels, J., Barile, S., Saviano, M., Polese, F. (2013), “VSA and SDL Contribution to Strategic Thinking in Emerging Economies”, in Gummesson, E., Mele, C., Polese, F. (a cura di), Service-Dominant Logic, Network & Systems Theory and Service Science: integrating three perspectives for a new Service Age

26 Pages Posted: 4 Jul 2013 Last revised: 27 May 2014

See all articles by Jaqueline Pels

Jaqueline Pels

Universidad Torcuato Di Tella

Sergio Barile

Sapienza University of Rome

Marialuisa Saviano

University of Salerno

Francesco Polese

University of Salerno Medicine Campus - Department of Medicine and Surgery

Date Written: June 2013

Abstract

Aim of the paper is to reflect upon strategic marketing in emerging economies. It tries to answer the research question: what new business models are enabled by the VSA and the SDL perspectives?

The paper is developed by integrating the contribution of well established perspectives: the VSA (Viable Systems Approach) and the S-D logic (Service-Dominant logic) within the wider domain of SS (Service Science) and applied to an inclusive businesses.

The integration of the perspectives allows us to recognize socio-economic trends towards the establishment of business models that seem to be consistent with the principles of inclusive capitalism. We claim that, by shifting between a reductionist and a holistic view and between a static and a dynamic view, the perspectives can be integrated revealing an interesting contribute to the understanding of the observed phenomenon. Specifically, they offer a contribution by highlighting how the economic and the social dimensions are intertwined. They also evidence how the management thinking perspective, that dominated the last decades, should shift towards a more holistic/inclusive vision.

The paper offers a contribution to the research on inclusive capitalism by linking it to well grounded conceptual approaches to business (VSA, SD logic, SS) that recover a harmonic relationship between economy and society.

Keywords: Inclusive Business, Viable Systems Approach, Service Dominant Logic, Service Science, Emerging Economies/Markets

Suggested Citation

Pels, Jaqueline and Barile, Sergio and Saviano, Marialuisa and Polese, Francesco, VSA and SDL Contribution to Strategic Thinking in Emerging Economies (June 2013). Pels, J., Barile, S., Saviano, M., Polese, F. (2013), “VSA and SDL Contribution to Strategic Thinking in Emerging Economies”, in Gummesson, E., Mele, C., Polese, F. (a cura di), Service-Dominant Logic, Network & Systems Theory and Service Science: integrating three perspectives for a new Service Age, Available at SSRN: https://ssrn.com/abstract=2287766

Jaqueline Pels

Universidad Torcuato Di Tella ( email )

Minones 2159
C1428ATG Buenos Aires, 1428
Argentina

Sergio Barile

Sapienza University of Rome ( email )

Piazzale Aldo Moro 5
Roma, Rome 00185
Italy

Marialuisa Saviano (Contact Author)

University of Salerno ( email )

Via Giovanni Paolo II, 132
Fisciano, Salerno 84084
Italy

Francesco Polese

University of Salerno Medicine Campus - Department of Medicine and Surgery ( email )

Via Salvador Allende
Baronissi, SA 84081
Italy

HOME PAGE: http://areadocenti.eco.unicas.it/polese/

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