Behavioral Targeting, A European Legal Perspective
Frederik Zuiderveen Borgesius, "Behavioral Targeting: A European Legal Perspective," IEEE Security & Privacy, Vol. 11, No. 1, pp. 82-85
6 Pages Posted: 3 Jul 2013
Date Written: June 1, 2013
Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the internet is related to behavioral targeting, while research suggests that most people don’t want to receive behaviorally targeted advertising. The World Wide Web consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.
Keywords: privacy, behavioural targeting, behavioral advertising, data protection, cookie, e-privacy Directive, Do Not Track
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