Behavioral Targeting, A European Legal Perspective

Frederik Zuiderveen Borgesius, "Behavioral Targeting: A European Legal Perspective," IEEE Security & Privacy, Vol. 11, No. 1, pp. 82-85

6 Pages Posted: 3 Jul 2013

Date Written: June 1, 2013

Abstract

Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the internet is related to behavioral targeting, while research suggests that most people don’t want to receive behaviorally targeted advertising. The World Wide Web consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.

Keywords: privacy, behavioural targeting, behavioral advertising, data protection, cookie, e-privacy Directive, Do Not Track

Suggested Citation

Zuiderveen Borgesius, Frederik, Behavioral Targeting, A European Legal Perspective (June 1, 2013). Frederik Zuiderveen Borgesius, "Behavioral Targeting: A European Legal Perspective," IEEE Security & Privacy, Vol. 11, No. 1, pp. 82-85, Available at SSRN: https://ssrn.com/abstract=2287956

Frederik Zuiderveen Borgesius (Contact Author)

iHub, Radboud University, Nijmegen ( email )

Nijmegen
Netherlands

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