Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation

30 Pages Posted: 5 Jul 2013

See all articles by Andranik Tumasjan

Andranik Tumasjan

Technische Universität München - TUM School of Management

Isabell M. Welpe

Technische Universität München (TUM) - School of Management

Matthias Spörrle

University of Applied Management (UAM); Ludwig-Maximilians-University of Munich (LMU)

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Date Written: July 2013

Abstract

How does the temporal distance between the phases of evaluation and exploitation alter entrepreneurs' opportunity evaluation? Building on construal level theory, we argue that the impact of an opportunity's desirability and feasibility on evaluation and exploitation intentions varies systematically with temporal distance. We experimentally demonstrate stronger influences of desirability on evaluation when the exploitation phase is temporally distant rather than near, whereas feasibility more strongly affects evaluation when exploitation is near rather than distant. Using construal level theory, we explain empirical inconsistencies in previous research and demonstrate the usefulness of integrating the concept of temporal distance in entrepreneurship research and education.

Suggested Citation

Tumasjan, Andranik and Welpe, Isabell M. and Spörrle, Matthias, Easy Now, Desirable Later: The Moderating Role of Temporal Distance in Opportunity Evaluation and Exploitation (July 2013). Entrepreneurship Theory and Practice, Vol. 37, Issue 4, pp. 859-888, 2013, Available at SSRN: https://ssrn.com/abstract=2290059 or http://dx.doi.org/10.1111/j.1540-6520.2012.00514.x

Andranik Tumasjan (Contact Author)

Technische Universität München - TUM School of Management ( email )

Leopoldstr. 139
Munich, D-80804
Germany

HOME PAGE: http://www.strategie.wi.tum.de/index.php?id=20

Isabell M. Welpe

Technische Universität München (TUM) - School of Management ( email )

Leopoldstrasse 139
Munich, 80804
Germany
++49/89/289-24800 (Phone)
++49/89/289-24805 (Fax)

HOME PAGE: http://www.strategie.wi.tum.de

Matthias Spörrle

University of Applied Management (UAM) ( email )

Am Bahnhof 2
Erding, 85435
Germany
+4981229559480 (Phone)
+49812295594849 (Fax)

HOME PAGE: http://www.fham.de

Ludwig-Maximilians-University of Munich (LMU) ( email )

Leopoldstr. 13
Munich, 80802
Germany

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