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Media Diversity and Online Advertising

32 Pages Posted: 12 Jul 2013 Last revised: 5 Oct 2015

Marvin Ammori

Stanford Law School - Center for Internet & Society; Democracy Fund (Omidyar Group)

Luke Pelican

Independent

Date Written: February 8, 2013

Abstract

The paper has three parts. First, we explore these competing interests and their role in American society and law. Second, we discuss how the internet altered the landscape in which these values exist, describing how policymakers and courts reconcile these interests in light of changing technology. Finally, we identify the balance that exists between privacy and advertising in the online age, and conclude by offering suggestions for how to maintain that balance while preserving the somewhat overlooked value of media diversity.

In essence, we argue greater engagement is needed between the public, the advertising community, publishers, and privacy advocates. The Worldwide Web Consortium, Do Not Track Initiative, and other efforts are a good start and have shown some success, but clearly more must be done in promoting mutual understanding of the benefits of online advertising, the adverse consequences that advertising may have on privacy, and the importance of media diversity online. We hope this paper contributes to that discussion.

Keywords: Privacy, Media Diversity, Media, Advertising

Suggested Citation

Ammori, Marvin and Pelican, Luke, Media Diversity and Online Advertising (February 8, 2013). Albany Law Review, Vol. 76, No. 1, 2012/2013. Available at SSRN: https://ssrn.com/abstract=2292571

Marvin Ammori (Contact Author)

Stanford Law School - Center for Internet & Society ( email )

Palo Alto, CA
United States

Democracy Fund (Omidyar Group) ( email )

1200 17th Street NW
Suite 300
Washington, DC 20036
United States

Luke Pelican

Independent ( email )

No Address Available

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