Blog Content and User Engagement - An Insight Using Statistical Analysis

International Journal of Engineering and Technology, Volume 5, Issue 3, pp 2719-2733

15 Pages Posted: 16 Jul 2013

See all articles by Apoorva Kulkarni

Apoorva Kulkarni

Symbiosis Centre for Information Technology

Shaji Joseph

Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)

Ramakrishnan Raman

SIBM, Pune - SIU

Vijayakumar Bharathi

Symbiosis International University - Symbiosis Centre for Information Technology (SCIT)

Anuradha Goswami

Symbiosis Centre for Information Technology

Bhooshan Kelkar

IBM India Pvt. Ltd

Date Written: July 16, 2013

Abstract

Since the past few years organizations have increasingly realized the value of social media in positioning, propagating and marketing the product/service and organization itself. Today every organization be it small or big has realized the essence of creating a space in the World Wide Web. Social Media through its multifaceted platforms has enabled the organizations to propagate their brands. There are a number of social media networks which are helpful in spreading the message to customers. Many organizations are having full time web analytics teams that are regularly trying to ensure that prospective customers are visiting their organization through various forms of social media. Web analytics is foreseen as a tool for Business Intelligence by organizations and there are a large number of analytics tools available for monitoring the visibility of a particular brand on the web. For example, Google has its own analytic tool that is very widely used. There are number of free as well as paid analytical tools available on the internet. The objective of this paper is to study what content in a blog present in the social media creates a greater impact on user engagement. The study statistically analyzes the relation between content of the blog and user engagement. The statistical analysis was carried out on a blog of a reputed management institute in Pune to arrive at conclusions.

Keywords: Social Media, Blogs, User engagement, Business Intelligence, Blog Content

Suggested Citation

Kulkarni, Apoorva and Joseph, Shaji and Raman, Ramakrishnan and Bharathi, Vijayakumar and Goswami, Anuradha and Kelkar, Bhooshan, Blog Content and User Engagement - An Insight Using Statistical Analysis (July 16, 2013). International Journal of Engineering and Technology, Volume 5, Issue 3, pp 2719-2733. Available at SSRN: https://ssrn.com/abstract=2294267

Apoorva Kulkarni (Contact Author)

Symbiosis Centre for Information Technology ( email )

Plot 15, Rajiv Gandhi InfoTech Park
Pune, MA Maharashtra 411057
India

Shaji Joseph

Symbiosis International University - Symbiosis Centre for Information Technology (SCIT) ( email )

Plot 15, Rajiv Gandhi InfoTech Park
Pune, MA Maharashtra 411057
India

Ramakrishnan Raman

SIBM, Pune - SIU ( email )

Symbiosis Knowledge Village
Lavale
Pune, Maharashtra 411042
India

HOME PAGE: http://www.sibmpune.edu.in

Vijayakumar Bharathi

Symbiosis International University - Symbiosis Centre for Information Technology (SCIT) ( email )

Plot 15, Rajiv Gandhi InfoTech Park
Pune, MA Maharashtra 411057
India

HOME PAGE: http://www.scit.edu

Anuradha Goswami

Symbiosis Centre for Information Technology ( email )

Plot 15, Rajiv Gandhi InfoTech Park
Pune, MA Maharashtra 411057
India

Bhooshan Kelkar

IBM India Pvt. Ltd ( email )

Embassy Tech Zone
Rajeev Gandhi IT Park, Phase III, Hinjawadi
Pune, MS 411057
India

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