Gender Effects and Cooperation Styles in the Facebook Community: A Quasi-Experimental Assessment

21 Pages Posted: 22 Jul 2013 Last revised: 26 Feb 2015

See all articles by Nikolaos Korfiatis

Nikolaos Korfiatis

University of East Anglia (UEA) - Norwich Business School

Roberto Zicari

Goethe University Frankfurt

Miltiadis D Lytras

American College of Greece (DEREE)

Date Written: December 21, 2015

Abstract

This paper examines gender effects reported in a quasi-experimental implementation of a social dilemma using Facebook profile owners as subjects. By sending personal invitations via Facebook interest groups, we were able to recruit a fairly large number of participants (N=216) who participated in a “one-shot” variation of the Voluntary Contribution Mechanism (VCM). In addition to participating in the social dilemma, participants provided information about their online profile and their attitude towards Facebook. We observed gender effects on the cooperation style of participants who use Facebook frequently in order to communicate not only with friends and family but also with work colleagues and business acquaintances.

Keywords: Facebook, gender effects, social dillemas, VCM

JEL Classification: L86

Suggested Citation

Korfiatis, Nikolaos and Zicari, Roberto and Lytras, Miltiadis D, Gender Effects and Cooperation Styles in the Facebook Community: A Quasi-Experimental Assessment (December 21, 2015). Available at SSRN: https://ssrn.com/abstract=2296633 or http://dx.doi.org/10.2139/ssrn.2296633

Nikolaos Korfiatis (Contact Author)

University of East Anglia (UEA) - Norwich Business School ( email )

Norwich
NR4 7TJ
United Kingdom

Roberto Zicari

Goethe University Frankfurt ( email )

Grüneburgplatz 1
Frankfurt am Main, 60323
Germany

Miltiadis D Lytras

American College of Greece (DEREE) ( email )

Gravias 6,
Aghia Paraskevi
Athenes, 153-42
Greece

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