Cameras Tracking Shoppers: The Economics of Retail Video Surveillance

29 Pages Posted: 25 Jul 2013

See all articles by Douglas J. Cumming

Douglas J. Cumming

Florida Atlantic University

Sofia Johan

Florida Atlantic University - Finance; Tilburg Law and Economics Center (TILEC)

Multiple version iconThere are 2 versions of this paper

Date Written: July 24, 2013

Abstract

We test theories of information asymmetries, search costs, and procedural justice with retail store video surveillance data. We analyze sales data collected from six sporting goods stores in the northeastern region of the United States over the period January 1, 2013 to May 9, 2013. We relate the sales data to an experiment where 3 stores had placebo video surveillance, and 3 stores made use of information learned in the video surveillance starting on March 1, 2013. The data indicate the use of video surveillance enables a substantial increase in total sales per hour, the number of transactions per hour, and the average size of each transaction. We discuss other interesting findings in the data, including but not limited to lower sales among couples and among customers shopping with children.

Keywords: Video Surveillance, Retail Stores

JEL Classification: D82, L81, L83, M3

Suggested Citation

Cumming, Douglas J. and Johan, Sofia A., Cameras Tracking Shoppers: The Economics of Retail Video Surveillance (July 24, 2013). Available at SSRN: https://ssrn.com/abstract=2298019 or http://dx.doi.org/10.2139/ssrn.2298019

Douglas J. Cumming (Contact Author)

Florida Atlantic University ( email )

777 Glades Rd
Boca Raton, FL 33431
United States

HOME PAGE: http://booksite.elsevier.com/9780124095373/

Sofia A. Johan

Florida Atlantic University - Finance ( email )

777 Glades Rd
Boca Raton, FL 33431
United States

Tilburg Law and Economics Center (TILEC) ( email )

Warandelaan 2
Tilburg, 5000 LE
Netherlands

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