Globalisation as a Driver of Destination Competitiveness

Abstract

In this research note, the authors analyse the relationship between destination competitiveness and globalisation. Destination competitiveness is measured with the World Economic Forum’s Travel and Tourism Competitiveness Index, while globalisation is measured with the KOF Index of Globalisation. The authors apply a cross-sectional analysis with 127 countries and territories to determine if globalisation is linked with destination competitiveness levels. The analysis illustrates that globalisation is highly correlated with destination competitiveness. Tourism policy implications and directions for future research are also discussed.

Keywords: destination competitiveness, World Economic Forum, Travel and Tourism Competitiveness Index, globalisation