Book Review: Handelsmanagement (Retail Management)

Amfiteatru Economic, Anul XII, Nr. 27, pp. 211-216, 2010

6 Pages Posted: 4 Aug 2013

See all articles by Nicolae Al. Pop

Nicolae Al. Pop

Bucharest Academy of Economic Studies - Faculty of Marketing

Dan-Cristian Dabija

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing

Date Written: June 16, 2010

Abstract

Published in one of the most prestigious German publishing house Vahlen in 2008, the second edition of [the book entitled] “Retail Management” includes not only a third author (Bernhard Swoboda) as a recognition of his scientific work and writings, but also a tremendous improvement of the scientific content. Furthermore, this edition offers a consistent update by new practical examples, case studies and research overviews in each chapter. The present work is even more valuable due to the dual approach of retailing, commerce or trade – both from the management perspective and especially from the marketing one. As a matter of fact, the work of the three authors is nothing else but a sustainable and comprising approach of all management activities of a retailing company, which a marketing and management specialist has to know in order to adequately steer a retail company. The quality of the book is also underlined by about 1.200 used literary sources. The majority of them are Anglo-American one.

Keywords: book review, retail management, retailing

Suggested Citation

Pop, Nicolae Al. and Dabija, Dan-Cristian, Book Review: Handelsmanagement (Retail Management) (June 16, 2010). Amfiteatru Economic, Anul XII, Nr. 27, pp. 211-216, 2010, Available at SSRN: https://ssrn.com/abstract=2305236

Nicolae Al. Pop

Bucharest Academy of Economic Studies - Faculty of Marketing ( email )

Str. Mihai Eminescu nr. 13-15, sect. 1
Bucharest, 010511
Romania

Dan-Cristian Dabija (Contact Author)

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

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